To revive the centuries-old handmade arts and crafts of India’s Kashmir Valley, the division of handicrafts and handloom has began craft safaris in Srinagar metropolis.
The federal government expects that these safaris will assist develop the enterprise of the craftsmen in addition to the patrons can instantly purchase from the artisans with a assure of authenticity.
The step has been taken after UNESCO listed Srinagar among the many artistic cities of the world. The craft safari included visiting artisans of crafts like paper mache, woodcarving, pottery, silverware, copperware, namdhaKari, pashmina and silk carpets.
“After listing Srinagar as the creative city, we want to highlight certain products and it’s very important to highlight certain crafts. The idea behind this is that in an area of 2 kms you can visit the workplaces of these artisans; you are able to see 5-6 crafts,” mentioned Mehmood Shah, who’s the Director Handloom and Handicrafts in Kashmir.
“We have got a very good response and the aim is to connect the artisan with the customer and show them the hard work that is put by these artisans into these products. I am happy we are getting great responses for these safaris. We have designed these tours and they are in the public domain to reach out to those people who are interested in the crafts,” Shah added.
The artisans of the Kashmir valley admire the steps taken by the federal government. A variety of machine-made craft was being offered as handmade, and steps like these will make certain to place an finish to it.
The laborious work that an artisan places in making these artefacts could be witnessed throughout these safaris. And now the patrons from throughout the nation or world can go to and purchase genuine authentic merchandise from the artisans itself.
”Artisans at all times wish to be appreciated and we’re grateful that this step has been taken by the handicraft division and Director Mehmood Shah. Assembly the artisans, seeing their laborious work and making patrons purchase the unique merchandise is a singular expertise,” mentioned Sajjad Ali, who’s an artisan.
“The middlemen sometimes really created confusion regarding handmade and machine-made products. It’s a great confidence building step. The products are appreciated all over the world and this will boost it further,” Ali added.
The federal government has additionally collaborated with social media influencers from the Kashmir Valley. The influencers are posting tales in regards to the artisans and their merchandise and it has helped to develop the enterprise additional.
“For me it takes the artisans to buyers straight away and we have seen in the past also, it’s the 4-5th edition and after these the artisans are getting direct calls and orders from the buyers. The artisans are getting benefited out of it,” mentioned Nasir Ali Khan, who’s a social media influencer.
“All these artisans want the younger generation to get attracted towards the craft as well. I have received a lot of response from young people, and they want to be a part of it,” Khan added.
The handicraft division plans to make these safaris self-sustainable.