Disney+ to Introduce Ad-Supported Low-Cost Subscriptions in US in 2022, Looks to Expand Globally in 2023

Disney Friday mentioned it can supply a less expensive, ad-supported model of its Disney+ streaming service later this yr because it seeks to hit its revenue goal by 2024. The corporate additionally mentioned that it plans to introduce these subscriptions internationally in 2023.

Disney is becoming a member of a rising variety of media firms, together with AT&T’s WarnerMedia, Comcast, Discovery and Paramount World, in providing ad-supported tiers of their streaming providers to seize price-sensitive prospects.

“Expanding access to Disney+ to a wider audience at a lower price is a win for everyone – consumers, advertisers and our storytellers,” mentioned Kareem Daniel, president of Disney Media and Leisure Distribution, in an announcement. communicated. declaration. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience and our storytellers will be able to share their amazing work with more fans and families. »

Pricing was not disclosed.

Ad-supported services borrow from a model that has sustained television for decades, with advertisements subsidizing the cost of programming.

“There are a lot of people who will never pay for TV,” Discovery CEO David Zaslav mentioned on a latest name to Discovery traders, “However they will go and see this content material and it is going to be supported. by advertisers.

Disney already presents ad-supported variations of its Hulu and ESPN+ streaming providers.

© Thomson Reuters 2022


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